Founded in 1968 in Bern, Switzerland, INTERSPORT originated from the alliance of ten national purchasing centers to create an international organization dedicated to sporting goods. The founding members were Belgium, Denmark, Germany, France, Italy, the Netherlands, Norway, Austria, Sweden, and Switzerland.

Over the years, other associations from around the world have joined the group. Since 1983, INTERSPORT has developed its own sports brands, offering a wide range of products to consumers worldwide.

Since its inception, INTERSPORT has been the official sporting goods retailer at multiple Olympic Games and has sponsored major sporting events worldwide